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Drop In Day

Drop-n Day Publc Awareness Checklst

• Send public service announcements with explanatory cover letter and media fact sheet to local broadcast outlets 4-6 weeks prior to event.
  
  
• Send news release plus media fact sheet 3-4 weeks prior to event.
  
  
• Contact local media by phone 2-3 weeks prior to event. Talking points:
  
  -Invite media to visit your school on Drop-In Day
  
  -Offer to arrange interview with successful adult students
  
  -Offer teachers/administrators/students as talk show guests
  
  -Get on TV, radio, newspaper community calendars
  
  
• Send final news release one week prior to event.
  
  
• Remind key media the day before the event.
  
  
• Other publicity
  
  -In-school signage, Drop-In Day posters on bulletins boards
  
  - Promote event with posters in local library and other agencies
  
  -Hang posters in local grocery stores
  
  -Get Drop-In Day on community reader board
  
  -Hang banner over school entrance on Drop-In Day
  
  
• Get local businesses involved. In the past, some schools have had success in getting fast food restaurants and grocery stores to promote Drop-In Day on napkins, pizza boxes, grocery bags, etc.