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Drop In Day

PSA Cover Letter

If you distribute public service announcements, be sure to include a cover letter such as this one to directors of public affairs at radio, TV and cable stations.

To: Broadcast Public Affairs Directors

From: XYZ Adult School

Subj: DROP-IN DAY 2005

For the past 20 years California's adult schools have conducted a dropout recovery program called DROP-IN DAY FOR DROPOUTS. On Thursday, January 20, Generic Adult School will again welcome adults who have not finished school. However, we need your help. Without the support of the broadcast industry most of those who have come back to successfully complete school under this program would not have done so. Because dropouts are often not readers of newspapers, the public service announcements and news coverage given DROP-IN DAY by radio and television stations are almost solely responsible for this event's success.

Here's how DROP-IN DAY works: On Thursday, January 20, adult schools all over the state encourage adults who have not finished grade school or high school to "drop in" for free counseling.

Each participant receives specific recommendations and personalized information on how to earn a diploma. This personal contact is important because many dropouts are not aware that previous school work, job experience and certain other activities can count as diploma credit.

Enclosed are two PSA's in support of DROP-IN DAY FOR DROPOUTS. We hope you will use them in the two-week period preceding the event. If you have questions please call us at 000-000-0000. Thank you.

Sincerely,